Material of design:

The purpose of handbag design in addition to the beauty of the packaging, an important point is to protect the goods, which is the primary issue for designers to consider. Its paper material is generally selected 157g, 200g coated paper. If you need to match with heavier packaging, you can choose 300g coated paper or more than 300g cardboard printing. If the choice of coated paper or cardboard printing, generally need to cover film or subfilm to increase its strength.

Do a good job of product positioning before design:

Product positioning includes brand positioning, consumer object positioning and value positioning. One is to start from the characteristics of the product itself, combined with the nature of the product itself to do brand positioning; The second is that the design of the handbag must assume a target object, to think about what is the core consumer group, and the values and aesthetic taste of the core consumer group of the handbag printing design. The third is to find other brand handbags of the same grade, the same variety or the same value positioning to reflect the value of the handbag.

Style design:

The style design of the handbag includes the font, tone, picture, typesetting and other aspects of the handbag, and needs to find a more powerful designer to design. See how the color of the handbag matches, whether the color is simple and bright or saturation, see whether the difference between the handbag and the competitive product is obvious and so on. You can also study a few good works before you design, be sure to establish and strengthen your separation points on the handbag. Find a style of tote making and design it, which is to give your product a unique value proposition and soul.