Square Bottom Gusseted Resealable Kraft Paper Stand Up Pouch Rice Packaging Bag With Zipper And Window

When you go to the mall, you may instinctively choose to buy clothes and goods in the store based on the decoration of the store. The packaging design of the product works similarly.

Packaging design covers product containers, product inner and outer packaging, tags and labels, transportation, gift design and bag design. These are all important factors for product promotion and sales. Excellent packaging will not only attract the attention of customers in the store, but will also further enhance the product. It is a marketing strategy that any well-known company cannot ignore. In addition to its product logos, various industries pay great attention to product packaging design. This article mainly discusses the importance of product packaging in brand promotion.

When you go to the mall, you may instinctively choose to buy clothes and goods in the store based on the decoration of the store. The packaging design of the product works similarly.

Packaging design covers product containers, product inner and outer packaging, tags and labels, transportation, gift design and bag design. These are all important factors for product promotion and sales. Excellent packaging will not only attract the attention of customers in the store, but will also further enhance the product. It is a marketing strategy that any well-known company cannot ignore. In addition to its product logos, various industries pay great attention to product packaging design. This article mainly discusses the importance of product packaging in brand promotion.

The packaging bags we commonly use in life mainly include printed aluminium foil pouch, plastic bag shopping with logo, packaging bags for shipping and kraft paper zipper bags.

The following lists several influences of product packaging design on brand building.

Create A Good First Impression

Printing the product image on the packaging bag will allow potential customers to see the packaging of your product to a certain extent before purchasing the actual product. Whether it is on a store shelf or a social networking site, the first impression of your product is its packaging design.

It doesn't matter whether the product is in a small glass bottle, flexible packaging bag or plastic box. The first impression created by product packaging is very important to customers. For this, you need to develop a packaging design strategy. With the eye-catching packaging design, you can distinguish your product from other similar products and attract more customers. In my opinion, there are some clever packaging designs that can attract my attention, such as stand up pouch without zipper, juice spout pouch, heart shaped food pouch, etc.

Create A Unique Brand Image

The unique packaging design silently tells the story of the brand and establishes its unique brand image. The color palette, fonts used, and brand logos and trademarks can all reflect your brand image. These unique designs enable customers to immediately recognize your product and associate the design with your brand. This is why many brands insist on their original product packaging design strategy. For example, Pepsi-Cola still uses a blue color palette for its products.

Help Brands Communicate with Customers

Packaging design also provides you with opportunities to communicate with customers. The packaging design of some products aims to answer a series of questions that customers may encounter. For example, some packaging tells you the contents very clearly, such as nut mixture fruit bag, fruit shape juice pouch and plastic shopping trolley bag.