Indeed, as brands look to differentiate themselves from overseas competition many are using their cultural heritage to offer characteristics that cannot be replicated elsewhere. In the case of the A07, a traditional Chinese colour – Sun Glitter – is offered to depict the sparking light created by the waves sky and sun as dusk draws in over the East China sea. Another colour, Distant Mountain Purple, draws inspiration from the hazy mist that can be seen between mountains at dusk, often depicted in traditional Chinese landscape paintings.