100% Virgin Wood Pulp Facial Grade Facial Tissue Paper
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Product Name | Facial Tissue Paper |
Material | 100% Virgin Wood Pulp |
GSM | 12-18gsm |
Size | >600mm in reel size. And customized size |
Color | White Color |
Ply | 1-3 ply |
MOQ | 13 tons |
1. Market positioning
High-end personal care: Benchmarking Japanese and Korean moisturizing tissues (such as Nepia Noble), the unit price is 30%-50% higher than ordinary facial tissues.
Differentiation selling points:
Durability of "one sheet is equivalent to three sheets of ordinary tissue"
Skin care experience of "wiping face without redness"
Applicable groups: maternal and child families, sensitive skin users, beauty lovers
Comparison with competitive products: softer than ordinary facial tissues, more economical than cotton wipes, more environmentally friendly and alcohol-free than wet wipes.
Market trends and innovations
1. Functional refinement
Zone care: ultra-soft paper for eyes and lips, oil-control facial tissue for T zone.
Intelligent sensing: pH-sensing paper, color change prompt when encountering skin allergens.
2. Environmental upgrade
Carbon-neutral production: using renewable energy (such as biomass boilers) to reduce carbon footprint.
Zero plastic packaging: dissolvable water film or recycled paper packaging to replace plastic.
3. Cross-border collaboration
Beauty brand collaboration: launch limited edition scented facial tissue (such as rose essential oil fragrance).
IP joint design: cartoon image printed paper to attract young consumer groups.