Compared with traditional square advertising machine, round advertising machine has unique advantages in appearance modeling, visual effect, space adaptation, etc. The following are some advantages of round advertising machine:
Unique appearance attracts eyes: the round shape breaks the conventional form of traditional square advertising machine, with a novel and unique appearance, which can stand out among many advertising devices, quickly catch people's eyes, more easily attract the attention of the audience, and effectively enhance the attention and dissemination effect of the advertisement.
Visual effect is more tension: round shape has no obvious edges and corners, and the picture is presented more smoothly and naturally on the round screen, which can give people a soft and comfortable visual feeling. At the same time, the visual focus of the circle is concentrated in the center, and the viewers' eyes will naturally converge to the center of the screen, which helps highlight the focus of the advertisement content and enhance the effect of information conveyance.
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By virtue of its unique appearance and flexible display mode, the circular advertising machine can bring multiple enhancements to the luxury store, and has rich and important applications in the luxury store:
In-store partition guidance and information communication: In a large luxury store, different areas may display different categories of goods. Circular advertising machine can be installed at the entrance or conspicuous position of each area, which can be used to guide customers to find the product area they are interested in. At the same time, it can also play the relevant information of the products in the area, such as collection introduction, matching suggestions, etc., to help customers better understand and choose the products.
Interactive experience: Some high-end circular advertising machines have touch control function, luxury stores can utilize this feature to provide customers with interactive experience. For example, by setting up virtual trying on or trying on function, customers can choose different styles by touching the screen and check the effect of wearing or wearing the luxury goods, which increases the fun and participation of shopping and improves the shopping experience of customers.
Personalized customized content: According to different seasons, festivals or activities, luxury stores can customize the corresponding promotional content on the circular advertising machine. For example, during Valentine's Day, it plays love-related jewelry ads; during Christmas, it displays promotional videos of limited edition products for the holiday, and so on. This kind of personalized content display can better fit the current atmosphere, attract customers' attention and promote sales.