Visual Merchandising Dispalys,Product Displays,Displaying Products

Visual Merchandising: How to Make Standout Product Displays

We all know that first impressions matter and, when it comes to retail, they might mean the difference between a new customer and a lost sale. Your store needs to be consistently on it’s A game, delivering the best visual representation of your products at all times. For a retailer, this means having a visual merchandising strategy.

Visual merchandising encompasses everything from storefront displays and product displays to in-store signage. Providing a visually pleasing experience is the first step in establishing a connection with shoppers coming to your physical store. By learning and leveraging design techniques, you can easily transform your store into an aesthetic experience your customers will love.

Turn window shoppers into customers

From merchandising to the how sales associates approach customers, the image your store projects is more important than ever. Download our free guide to learn how to attract more customers and turn them into lifelong customers.



What is visual merchandising?

Visual merchandising is a widely-adopted practice in the retail industry where merchandisers develop floor plans and three-dimensional product displays to organize and showcase products and maximize in-store sales. Typically, merchandisers will group related products together and use signage to communicate their features and benefits.
In larger companies, merchandisers work hand-in-hand with the retail marketing teams to build product displays that fit with the brand’s image and guidelines. Independent retailers, on the other hand, have more control over what the displays look like and more room for creativity.

What is the purpose of visual merchandising?

The purpose of visual merchandising is to attract and engage customers and motivate them to make a purchase. Additionally, visual merchandisers help organize a store’s products so that it’s easier for customers to find exactly what they’re looking for.



Visual merchandising tips and techniques

You don’t need to spend a lot of money to create product displays that beautifully showcase your products and convert more people in research mode into paying customers. Just follow these 10 visual merchandising tips and techniques:

1. Understand your target customer’s psychographics
2. Get inspired
3. Appeal to the five senses
4. Use design theory to build your displays
5. Be bold
6. Play off your store’s theme
7. Guide customers through your store
8. Add interesting signage
9. Group products that are commonly bought together
10. Routinely refresh your product displays
11. Boost sales with six budget design ideas