Visual Merchandising Dispalys, Store Layout,Window Display Props

When people hear visual merchandising, they typically get nervous and uneasy, because they are creative. They know it's an important retail term, but not sure exactly what it is or how to do it well. It can create uncertainty about where to start. If you’re artistically challenged and financially deprived, creating visual displays can be especially difficult. But here are the five most important elements of visual merchandising. They are easy to implement and won't very expensive, and, most importantly, they will increase your sales. Strong visual merchandising has a huge impact on customer experience in your store.

Whether you're revamping your retail displays or creating new ones, use these five strategies to help you achieve more impactful and memorable visual merchandising. We will share three of them today.

Remember That Color Is King

Color is powerful, and it can make or break your visual displays. A retailer might create an erratic display, but if the colors coordinate well, the display can still be a success. Consider using contrasting colors, like black and white, and monochromatic colors--both create intriguing, eye-catching displays.

Too many times, we lose sight of the power of color and its ability to attract the eye. Consider your home. You probably have a solid grey or brown couch, but there is a "pop" of color from the throw pillows you place on the edges. It is the same principle.

Create a Visual Marketing Focal Point

Where does the viewer’s eye focus on your display? Do their eyes move toward a specific location on the display? Or are they confused about where to look? Create a hotspot or focal point.

Examine your display from the customer’s point of view: the top, the floor, both sides. Often the focal point is positioned too high for the customer to see. Always check your displays to ensure customers can easily view the hotspots and merchandise.

Merchandising Tells a Story

What’s in it for customers? Tell them. Use powerful, sales-enabling signage to display the advantages of buying the product. Present three bullet points that tell customers why they need the product or how their life will become easier because of the product. Remember, you’re not writing an essay but rather a headline, powerful bullet points, and possibly a price proposition. By telling a story, you help the customer better understand the product and enable the buying decision.

A display may lack a worded sign or an educational sign. That’s perfectly fine; as long as there’s still a story, the sign can speak for itself. For example, lifestyle graphics are very popular in telling the story. No words, but the image speaks volumes.