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Effective wayfinding signage is based on good sign e design and placement

Obvisous information: Wayfinding signage should be immediately recognizable to the passbys. Consistency across all wayfinding markers and guideposts helps visitors quickly spot and understand these markers. Before you hang signage, develop rules that govern sign design and stick to it the same way you would your company’s branding.

Keep the signs simple: Overly complicated wayfinding signage is confusing. Guests should be able to spot signage and process information in seconds, which means keeping it clear and to-the-point. Often, this only takes a couple of words and/or pictures. The symbol for a woman, the word “Restrooms,” and an arrow pointing left are a lot easier to understand than a sign that says “Women’s Restrooms, Third Door on the Left.”

Color-code: Colors—along with words, symbols, and shapes—are important variables in delineating signage. Keep color-coding consistent and purposeful, such as using green to refer to the third floor or orange to signify a particular department like Accounting. Provide a color key for easy reference.

Use visuals: Symbols and shapes can quickly say what words are too cumbersome to communicate. They’re also a great way to simplify signage and wayfinding design. We’re all familiar with universal symbols for restrooms, as well as signs for things like stairs or elevators. Alongside easily recognizable symbols, colorful shapes will imply specific destinations or amenities. Be sure to keep your shapes consistent and easily distinguishable.

Consider placement: Wayfinding signage is only as effective as its placement. No one will see signs if they’re tucked away out of the normal sightline. Make overhead signs prominent, hang wall placards at eye-level, and display all signage at junctions where visitors need direction. If your wayfinding signage isn’t instantly recognizable, it needs adjustment.

Map the path: Keep in mind that all wayfinding signage should be connected—meaning every sign should lead to the next one, no matter the destination. You’re mapping out a path for people to follow to every discernable destination in your facilities. If there are gaps in the path—too much distance between signs, poor display of signage, lack of context—visitors will lose the trail. If they do, additional signage will help them pick it back up.

Sound design guidelines, recognized communication principles, and proven placement strategies are the fundamental cornerstones to effective wayfinding signage.

Above article copy right belongs to:https://spaceiq.com/blog/wayfinding-best-practices/, which is a very good one!

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