Visual Merchandising Dispalys,Window Merchandising For Retail

Visual merchandising is a marketing practice that uses floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales by making a store stand out and attracting viewers.

Creativity is key to good visual merchandising, and making your vision come to life is our speciality.

Objectives of Visual Merchandising

Attracting the attention of passers-by and enticing people to enter a store is the number one aim of great visual merchandising. But how do you do it?

Your store’s display window is the first thing people see, and it can be a deciding factor in whether a customer enters the store or not. One of the most crucial visuals that will define your shop is a powerful retail window design.

Great window graphics create a story, something customers can relate to, and elicit a positive experience from the get-go. This isn’t limited to seasonal displays, nor props. Incorporating artistic installations, using striking graphics, lighting and even video displays all work together to create a unique feeling. There are dozens of possible applications for window designs, in-store and outside of it, and Contra Vision’s one-way vision window graphics can help you make the most out of your promotional space.

The art of capturing attention through visual appeal has its own principles, but it all comes down to one thing: creating an amazing experience that encourages a purchase. This leads us to goal number two: to create a beautiful and positive ambience in-store that makes customers feel good by being in it.

Visual merchandising doesn’t only help a store attract customers: it helps increase sales and gives customers a good reason to come back again, whilst giving your business a competitive advantage. This is why visual merchandising is so important.

Ask Yourself These Questions:

If you are stuck trying to decide between lighting configurations:

• Visualize the sign above your frontage. Which looks more attractive?
• Will the sign be illuminated day and night, or just in the evening?
• Will the mounting wall behind the sign make a good background?
• Are there any legal requirements that limit your signage options by local goverments?

Finally your decsion is...

Aurora is the go-to sign shop for custom channel letter signs in China. We work with multinational brands and sign companies globally on creative signs that will get you noticed. Speak to our representatives to find out how we help customers design signs and figure out installation.