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Pet Food Packaging:

From closures to materials, learn about key decisions you’ll need to make in the packaging process.

When you think about your pet food product packaging, your first thought might be the breed you’ll feature on the package graphic, or which icons can best showcase the nutrition that lies inside. But it’s important to remember that before you can paint a picture of your product, you need to select the right canvas.

From zip closures to flat-bottom bags, your consumers come to the pet food aisle with certain expectations for packaging quality, whether they realize it or not. Read on to learn about the important elements driving whether pet parents pick up your bag or the one sitting next to it.

Selecting the best materials

Determining the style of bag that best suits your product, you’ll need to select material that is both practical and appealing to your customers.

Many of today’s pet food bags are multi-layered, with polyester (PET) / polyethylene (PE) or polyester (PET) / metalized-polyester (MET PET)/ polyethylene (PE) being the most common. Pet food brands are also choosing to incorporate matte or soft-touch matte surfaces to their packaging to help set their bag apart visually and tactilely. Plastic still maintains a prevalent position and offers a level of freshness that can be challenging to emulate with other materials; however, new materials, including many sustainable options, are being developed. If you are interested in working with nontraditional materials for your packaging, it is important that you work closely with your manufacturing partner to conduct trials that will ensure quality and freshness of your product through its best-by date.

Flexible packaging

Flexible packaging is a means of packaging products through the use of non-rigid materials, which allow for more economical and customized options. It is a relatively new method in the packaging market and has grown popular due to its high efficiency and cost-effective nature. This packaging method uses a variety of flexible materials, including foil, plastic, and paper, to create pouches, bags, and other pliable product containers. Flexible packages are particularly useful in industries that require versatile packaging, such as the food and beverage, personal care, and pharmaceutical industries.