What are the elements of the experience of children's play equipment?

The children's play equipment industry has become the hottest community business project today. Many investors have turned their attention to the experiential business format with "children" as the core. In recent years, the children's business has occupied an increasingly larger area in shopping centers and urban complexes, with more and more complete configurations and more and more investment. high. Subsequently, the children's experience industry, which integrates “children” and “experience”, has become the new darling of the times, and the emergence of a large number of children's theme formats has emerged. However, as a newly emerging community business, there are a few key points to be aware of when introducing a child experience format:

First, entertainment is the entry point for children's business

Play is the theme of children forever, children can not learn, do not train, or even buy snacks, but can not help. It is the most common thinking decision for children to buy snacks for playing. The children's experience format must grasp this characteristic of children and conscientiously do a good job in entertainment planning and design.

Second, catering and training education is a high-frequency point

Children's business is generally characterized by a “double fever”, with few people flowing from Monday to Friday and full queues on Saturday and Sunday. This is the most common phenomenon in all shopping centers and urban complexes. Community business relies on community residents as the main service target. It can increase the number of children to shop and balance the store flow by introducing the core business children's catering and training education for children's service projects.

Third, do a good job in linking children's areas with other related formats

Children's business is highly dependent. On the one hand, children go out to play mainly on the parents' time. Monday to Friday is the parent's working day. During this time, the children's paradise is basically no one. On the other hand, on weekends, parents are more inclined to choose places that can play with their children and meet their shopping needs. Therefore, it is necessary to pay attention to the linkage relationship with other formats in order to play the unique role of the children.

Fourth, do a good job of investment control

The children's business is especially experienced, with high investment, long payback period and high risk. Therefore, it is necessary to make investment planning and control investment and operating expenses in the early planning and design stages.

V. Do a good job in the continuous development of the project

The most important thing for children's service and entertainment projects is its innovation. We must always grasp the consumer psychology of children, constantly satisfy their psychology of seeking newness, curiosity, adventure and exploration, and continue to do the innovation and research and development work in the later stage of the project. To keep the project attractive to children.

6. Pay attention to the planning and safety of related service facilities and equipment.

This is the core work of the children's service category. In the stage planning and design, brand selection, operator management, daily operation, service specification and other stages and services, it needs to be carefully implemented and meticulous.