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Today, with the development of the children's play industry, homogenization has become an inevitable topic. So, how should the children's play industry break the deadlock of serious homogenization and high brand repetition rate? We learned that industry experts said that at present, children's business can avoid homogenization through thematic design, and the current situation of brand homogenization is only temporary, the commercial essence is still to return to service, only the service can continue to customers. Appeal.

The children's play industry is centered on experience. Themed design avoids homogenization.

It is understood that the children's play industry is very different from the children's department store. The children's play industry should focus on the experience and create different experiences through different spaces and different themes. For different projects, investment managers should design different themes, realize differentiated attracting customers, avoid brand homogenization through different themes and different concepts and different spaces, thus attracting stepped customer levels and driving consumption.

Brand homogenization or short-term stage Relying on multi-industry cooperation to achieve chain operation

At present, the homogenization of brands may be a short-term stage. In fact, there are many brands in China, but the concentration is very low. In fact, there are very few brands, including children's play. In the national development of commercial real estate, there are relatively few chain brands that can be selected, which leads to the so-called brand homogenization. However, on the other hand, we also see that based on the nationalization of shopping centers in recent years, the chain of shopping centers should have more local brands. It is difficult to break through its geographical restrictions and get out of its own city. Or the province, but relying on the cooperation of shopping centers and commercial real estate, we can quickly realize the operation of chain and enterprise. In such a large environment, the children's amusement industry relies on various industries to rely on multi-industry cooperation to carry out chain operations, avoiding brand homogenization and maximizing revenue.

The essence of business is still to do a good job. Guarantee service can guarantee sustainability.

Essentially, as a business, it should return to service. Nowadays, there are so many theme parks in the country, but it is the service that attracts customers. The design of the children's playground cannot be changed every day, and the theme can't be changed. But every day, you can change different games and activities. Parents bring children. More expectation is that children can play with other children. If the operator can create such a play atmosphere, it is not our hardware and space to attract customers to their own venue. At this time, its sustainable attraction. It can be kept going.