Galvanized steel pipe polygonal shape rope playground with long warranty period KP-PW033

According to effective statistics, as of the end of 2015, there were more than 190 children's theme parks in China, and there were more than 15,000 children's venues, and the number continued to grow at a high speed. Among these venues, the business model is mainly pure naughty castle or naughty castle + children's machine or pure children's machine, basically adopting the membership-based profit model.
However, as long as you look closely, it is not difficult to find that in these emerging children's fields, only a small part of the real business and good profitability, and quite a few businesses are quickly caught in an unsustainable situation. In the end, the company closed silently and it was not a minority. We analyze that the main reason for this situation is that membership-based management usually falls into the pre-existing situation. After the fresh sense of the previous period, there is no product update, mode change, members no longer renew, directly The venue is gradually declining. How to keep consumers coming is the problem that children's fields must think about.
We understand that at present, children's playgrounds are not necessarily profitable. According to the data, at present, children's playgrounds account for 53% of meager profit, while loss-making operations account for 21%, while real profitable operations account for only 26%. The playground wants to make money, and many things must be taken care of.
Common problems and solutions for children's playground configuration:
(1) Frequently asked questions: high investment costs and low actual benefits; solutions: increase high-yield projects.
(2) Frequently Asked Questions: Low-income projects are more important, and investment costs are not cost-effective; solutions: re-planning the proportion of each region.
(3) Frequently Asked Questions: Ignore the role of project configuration and function area; Solution: Use the good service desk, gift area, entertainment stage and activities for marketing.
(4) Frequently Asked Questions: Unreasonable regional matching; solution: interspersed with hot and cold, reasonable arrangement of project matching.
The marketing of children's playgrounds has certain special characteristics, mainly reflected in:
1. The decision-making power of children's venue consumption is in the parents. The venue must not only win the child's favorite but also get the parent's approval, at least not to let the parents resent.
2. The children's play project has a certain timeliness. After a certain period of time, the child's freshness will be reduced, and there is a need for a project that can continue to attract children.
3, naughty castle or children's machine are only suitable for children, parents have no place to go, can only watch the children play happily on the side, therefore, to increase the program suitable for parents to stay, to extend the time of the child to a greater extent.