11CBM Volume Customization Childrens Ride On Train With Track Amusement Park Entertaining

How to develop children's play equipment under the rise of single economy

Children's play equipment has always been the development focus of the amusement industry. It not only meets the development of people's pursuit of a better life, but also meets the needs of parents to enrich children's entertainment life. However, in recent years, the growth rate of children's playgrounds has slowed down. On the contrary, it is the growing market share of the single economy. 2018 is the third year in which China ’s second child is fully open. The once-expected growth of newborns did not arrive as scheduled. At first, the market was optimistic about the industry. Today, it is in a embarrassing situation. Problems faced by park operators and children's play equipment manufacturers.
On the whole, the children's park will face the loss of a large number of potential customers in the future, and the new social age structure that is gradually taking shape also urgently requires the park to make changes or upgrades. According to the China Family Travel Market Demand Report released last year, 96.5% of the respondents are eager for family travel, and the demand for companion travel, parent-child travel, and parent-child travel is strong. Perhaps it is imperative to launch an "all-age paradise" that caters to every age group. From the current amusement market, even large family-oriented children's play equipment on the market cannot really meet the needs of all participating members of family entertainment.
On the one hand, it is not uncommon for children to be involved in playing with parents: the project facilities in the park cannot attract parents to participate, and even during the children's play, parents still cannot escape the attention of caring for their children. On the other hand, the tourism needs of the elderly are often ignored: as the body function declines with age, safety and comfort are the travel options that the elderly group is concerned about. Therefore, balancing the needs of all parties and realizing greater entertainment for all family members are the directions worth considering in major children's parks.
Is there a small space for children's play equipment that focuses on a single group of children? This is not necessarily the case. The slogans of actively developing children's business formats and carrying out diversified operations have been resounding in the industry for many years, and this business model is also feasible; "pure play" children's parks are declining, and homogeneous experiences affect people's increasingly diverse entertainment needs, Constantly tapping the needs of children and segmenting business formats, and moving from a single paradise model to a comprehensive experience can kill the siege from a red sea. Faced with peer competition, market homogeneity, and diversified needs, the children's play equipment market needs to respond to changes and make corresponding changes. After all, change is the eternal theme of the market!